thimblehub
All resources

Compliance7 min readBy the thimblehub team

Can you start a telehealth company without being a doctor?

How founders without a medical license start a telehealth company in 2026: corporate practice rules, MSO and friendly PC setups, and what you own.

Yes. You can start a telehealth company without being a doctor, as long as licensed clinicians make every medical decision. Founders without a license own the company that runs the brand, site, checkout and marketing, and the care comes from a clinician network or a physician-owned practice their company supports. thimblehub sets up and runs that brand side and connects the clinician network, so you can launch without a license or an engineering team.

How you set it up depends on your states. Some keep medical decisions and records with physicians, so your structure, the fees between your company and the clinicians, and your marketing claims all go past a healthcare attorney first.

The corporate practice of medicine

Corporate practice of medicine rules limit how a company owned by people without a medical license can deliver care or direct clinicians. They differ by state, and they shape every structure below.

California is a strict example. Section 2400 of its Business and Professions Code says corporations "shall have no professional rights, privileges, or powers." The Medical Board of California lists decisions a California-licensed physician should keep: ownership of patient medical records, hiring and firing clinicians for clinical competence, terms with insurers, coding and billing, and choosing medical equipment. It flags management companies that go beyond administrative support to arrange, advertise or provide medical services.

State rules to know
StateRuleSource
CaliforniaCorporations have no professional rights. Physicians keep control of medical records, clinical hiring, coding and billing.Medical Board of California
California, SB 351Chaptered October 6, 2025. Private equity groups and hedge funds may not interfere with physicians' clinical judgment or control coding and billing.SB 351 (2025)
Oregon, SB 951Signed June 9, 2025. Bans the "straw doctor" model private equity firms and corporations use to control medical practices.Oregon Governor's office
FloridaSplit-fee arrangements for patient referrals are illegal for any person, with listed exceptions, and physicians can be disciplined for them.Fla. Stat. 817.505 and 458.331

Checked October 12, 2026. Rules in other states differ, so check yours with your attorney.

Status as of October 12, 2026. States are tightening rules on outside control of medical practices: California's SB 351 and Oregon's SB 951 both passed in 2025. In September 2026, a federal bill modeled on SB 951 was introduced in Congress. Ask your attorney how these rules apply to your states before you sign a management or network agreement.

Three ways founders structure care

Each structure keeps clinical decisions with licensed clinicians. They differ in who employs the clinicians and who holds the records.

How founders structure care
StructureWho provides careMedical recordsWhat your company runs
A clinician networkClinicians the network employs or contracts, licensed in your patients' statesThe network and its cliniciansBrand, site, checkout, marketing and customer service, under a contract with the network
A management company (MSO) with a physician-owned practice (friendly PC)The practice's cliniciansThe practiceNon-clinical operations under a management services agreement: brand, technology, staff and marketing
Your company employs cliniciansYour cliniciansYour companyEverything, where state law lets a company owned by non-clinicians employ them

Who holds records follows each state's rules, and California keeps record ownership with physicians. Clinicians need a license in each patient's state, and licensure compacts speed that up. Checked October 12, 2026.

A clinician network is the quickest start, since its clinicians, protocols and state licenses already exist. An MSO with a friendly PC suits founders who want their own medical team: a licensed physician owns the practice, your MSO runs everything non-clinical, and a management services agreement sets the fee. States limit how much control the MSO can hold.

What you own as a founder

Under any of these structures, your company can own:

  • The company, the brand and its trademarks.
  • Your website and domain.
  • Your payment processor account, such as Stripe.
  • The patient relationship your brand holds: the brand patients know, their subscriptions and purchases.
  • The data rights your agreements give you. The clinicians' practice keeps the medical records state law assigns to it, and your contracts, including a business associate agreement (BAA), set what your company can access and use.

Clinical care stays with the licensed clinicians. On thimblehub, the patient and order records in your portals can be exported any time under our standard MSA.

How a clinician network handles care

The network's clinicians review each intake, hold a video visit when the protocol or state calls for one, and decide whether to prescribe. They keep the medical record and answer clinical questions. Your brand handles everything around that care: the site, checkout, subscriptions, shipping updates and support. Networks we work with include MDI, OpenLoop, Beluga, Wizlo and Arora. Some handle controlled-substance programs such as TRT.

Your launch steps

  1. Attorney first

    You and a healthcare attorney pick the structure, the states you'll serve and how fees move between your company and the clinicians.

  2. Your company

    You form the company that owns the brand. If you take the MSO route, your attorney sets up the management agreement with a physician-owned practice.

  3. Clinician network

    You sign with a clinician network, or thimblehub introduces you to networks we work with. Its clinicians set the care protocol: who qualifies, what intake asks and when a visit is needed.

  4. Pharmacy

    You use your network's pharmacy, contract your own, or thimblehub introduces one licensed in your states.

  5. Site, checkout and portals

    thimblehub sets up and runs your site, checkout and intake, and patient and admin portals. Each order goes to your network, and approved prescriptions go to your pharmacy.

  6. A test order, together

    You and thimblehub run a test order end to end. Then you go live.

Test orderYour admin portalPaymentPaidClinical reviewApprovedPharmacyDispatched

Fees, referrals and kickbacks

The federal Anti-Kickback Statute (42 U.S.C. 1320a-7b(b)) bars paying for referrals of care that federal health programs pay for. State laws can reach cash-pay care too: Florida makes split-fee arrangements for patient referrals illegal for any person, with listed exceptions, and its medical board can discipline physicians who split fees. Your attorney sets how your company is paid.

Questions to ask your healthcare attorney

  • Which states will we serve, and what does each let a company owned by non-clinicians own and control?
  • Should we contract a clinician network, or set up an MSO with a physician-owned practice?
  • How should fees between our company and the clinicians be set under fee-splitting and anti-kickback rules?
  • Who holds the medical records, and what can our company access under a BAA?
  • What can our marketing say about the medicines and the clinicians?
  • If we prescribe controlled substances, what changes when DEA's telehealth flexibilities end on December 31, 2026?

How thimblehub fits

thimblehub is fully managed. We set up and run your checkout and intake, patient and admin portals and brand site, and connect the clinician network that handles care, or introduce you to networks we work with. We introduce pharmacies, set up lab testing, sign a BAA with you, and point you to healthcare attorneys we trust.

You can be live as fast as 3 days after you sign. It takes longer if you still need a pharmacy or clinicians, are waiting on LegitScript certification, want website design revisions, are planning marketing with us, or need custom builds. For the full path from idea to first order, read how to start a telehealth company.

Frequently asked questions

Can a non-doctor own a telehealth company?
Yes. A founder without a medical license can own the company that runs the brand, technology and marketing. Licensed clinicians make every medical decision, and in states with corporate practice rules the care comes from a clinician network or a physician-owned practice.
What is a friendly PC?
A professional corporation owned by a licensed physician that provides the medical care, while a management company (MSO) owned by the founder runs non-clinical operations under a management services agreement. State law limits how much control the MSO can have.
What is the corporate practice of medicine?
State rules that limit how companies owned by non-physicians can practice medicine or direct physicians. California, for example, keeps decisions such as medical record ownership, coding and billing, and clinical hiring with licensed physicians.
Who owns the patients in a telehealth company?
Your brand holds the patient relationship: the brand they know, their subscriptions and purchases. The clinicians and their practice hold the medical records and make the clinical decisions. Your agreements and BAA set what data your company can use.
Do I need a healthcare attorney?
Yes. Rules differ by state and change often, and California and Oregon both passed new limits in 2025. An attorney sets your structure, your fees and your marketing claims before launch.
Can thimblehub help a founder who isn't a doctor?
Yes. We set up and run your checkout, portals and site, fully managed. We connect or introduce a clinician network that handles care, introduce pharmacies, and point you to people we trust for legal work. You can be live as fast as 3 days after you sign. It takes longer if you still need clinicians or a pharmacy.

Questions, or a topic you'd like us to cover? Book a call or email hello@thimblehub.com.

Sources

  1. Medical Board of California: Corporate practice of medicine
  2. Medical Board of California: Telehealth
  3. California SB 351 (2025), Chapter 409, via CalMatters Digital Democracy
  4. Oregon Governor's office: SB 951 and corporate control of medical care (Sep 21, 2026)
  5. Florida Statutes 817.505, Patient brokering (2026)
  6. Florida Statutes 458.331, Grounds for disciplinary action (2026)
  7. HHS-OIG: Fraud and abuse laws (Anti-Kickback Statute)
  8. eCFR: 45 CFR 164.504(e), business associate contracts
  9. Federal Register: Fourth temporary extension of telemedicine flexibilities, 90 FR 61301 (Dec 31, 2025)

Try it with your brand

Type its name and watch the demo checkout run under it.

Keep reading

All resources

Your telehealth, fully managed

Fully managed checkout, patient and admin portals, and brand sites, set up on any clinician network and pharmacy you choose. Your patients, data, and payment processor stay yours.